![]() Mystery celebrities will also be appearing in ’s 30-second spot in the fourth quarter as well as Squarespace’s 30-second spot which last year starred Idris Elba and Zendaya, respectively. ![]() Procter & Gamble fabric softener Downy Unstoppables is making its Super Bowl debut with a mystery celebrity who has wrapped his face in a washed hoodie to see if it smells as fresh on game day when he reveals his identity. Rakuten Americas Chief Marketing Officer Dana Marineau told the Wall Street Journal that the company saw a 10% spike in buyers following its debut ad last year. Retailer Rakuten is returning with an 1990s nostalgia ad that says people still need to buy things even during tough times, and when they do, they should be able to save. "It's an unprecedented field goal attempt on live TV…so anything can happen." Life and Other Adventures “Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together, and give them something to collectively cheer for," said FanDuel Executive Vice President of Marketing, Andrew Sneyd in a company statement. What would the Super Bowl be without betting apps trying to out do each other? DraftKings will have a 30-second spot with Kevin Hart while FanDuel hosts a live kickoff with Gronk trying to make a field goal during the game. Here is the 15-second teaser trailer of the Heineken x Marvel Ant-Man and the Wasp: Quantomania Super Bowl 2023 ad: In it, Paul Rudd reaches for a non-alcoholic Heineken 0.0 to ensure he has a clear head before setting out to save the world.
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